President / Creative Director / Fearless Leader
Steve’s passion is the strategic management of brands, identity and image. He's an award winning Creative Director, but he also sweats the project management details - just the combination of rebellion and reliability you might want working for your brand.
Every assignment “SAS” takes on is fortified by 30 years of experience in marketing communications. He’s worked with an interesting variety of clients in the healthcare, technology, economic development and financial services industries, including major brands like Subaru of America, AT&T and Uniroyal Engineered Products.
He writes about the subject on his blog, Smith On Branding.
Steve has received numerous ADDY awards in recognition of creative excellence (that’s where the rebellious side comes in handy), as well as the Advertising Federation’s “Ad Man of the Year” award (that was mostly the reliable side). Steve is a past president of AdFed Suncoast (American Advertising Federation), and a guest lecturer at Ringling College of Art and Design. While serving as AAF-Fourth District Public Service Chair, Steve led the team that developed and launched the statewide Alzheimer’s disease awareness campaign called We CAN Florida.