Portfolio
Authentic Writing Connects With Humans and Algorithms Alike. Here’s the Portfolio to Prove It.
Engaging, mission-aligned storytelling will always have a place at the content marketing table because of its authenticity. That’s one of the reasons why I’m so excited about the future of content creation. With new AI tools and modalities changing the way we interact with search engines, it’s more important than ever to work with an SEO-savvy writer who can make connections with humans and algorithms alike. Browse my portfolio to experience examples of my work in online content, advertising, custom publications and direct marketing, then contact me to discuss your program.
Blog Articles
In this important channel, strategic writing should enhance search visibility while aligning with marketing goals and supporting readers along purchasing or healthcare journeys. With the unique insights of your subject matter experts, your blog has the potential to become an important thought leadership tool while increasing website visits and lifting conversion rates.
Photo by Hattie Barham Photography for Consonant Custom Media/Journey magazine.
Feature Stories
Immersive, long-form content creates emotional connections, engages communities and dives deeper by sharing the “real stories about real people” behind your mission. Take these two ladies, for example. Wouldn’t you like to learn their story? An important consideration in choosing a features writer is their ability to translate complex technical or scientific information into clear, persuasive narratives that inform, inspire and drive consumer action.
Photo by Alex Stafford for Consonant Custom Media/Brain Research Discoveries magazine.
Custom Publications
I’ve created several mission-aligned content platforms, in print and digital formats, to engage, educate and inspire consumer and professional communities. My portfolio in this category includes work with a leading Alzheimer’s Institute, the largest independent medical oncology practice in the United States, units of the AdventHealth and Johns Hopkins health systems, and other healthcare innovators.
Advertising
As a creative director and copywriter, I’ve crafted innovative and, in some cases, award-winning marketing campaigns for hospitals, specialty medical practices, innovators in financial services and providers of various technologies. Across industries and clients, the objective remains constant – reach the desired target audience with strategic messaging in their unique brand voice.
Direct Mail
Early in my career, I learned from the best direct marketing practitioners how to build lists, structure offers and test formats to deliver the most impactful programs. Portfolio samples of my work for CamTech Systems, Envera and the USF Health Byrd Alzheimer’s Institute range from sophisticated to “off the wall.” I’m eager to help make your next promotional or fundraising campaign a major success.