Steve Smith: Copywriter, Creative Director, Storyteller
Steve is an award-winning creative director, copywriter and communications strategist. He’s worked with hospitals and health systems, nonprofits and for-profits, innovators in biotech and pharma, and brands that are household names or just want to be.
Since 2010, Steve’s been publisher/creative director and chief storyteller at Consonant Custom Media. Before that he was founder/president/creative director of the full-service advertising agency Stephen A. Smith & Associates.
At CCM, Steve helps nonprofits such as the USF Health Foundation, Johns Hopkins All Children’s Hospital and CAN Community Health improve fundraising and community engagement by sharing their most compelling stories. He's also worked with Florida Cancer Specialists, the largest independent oncology/hematology practice in the United States. For FCS, Steve and his team developed a robust original content platform to help them engage more effectively with referring physicians.
Steve is a strategic thinker, experienced in strategic branding and content development for multi-channel platforms. He's skilled in the planning and execution of editorial strategies and messaging to optimize engagement with clients’ target communities, including content strategy and framework for B2C and B2B programs.
Steve holds certifications in inbound marketing, social media and email marketing. His current obsession is applying the inbound marketing methodology to nonprofit advancement. His work has been widely recognized by the American Advertising Federation, the FPRA and the International Association of Business Communicators. He's also got a wall full of ADDY Awards from the American Advertising Federation in recognition of creative excellence.
Steve is a past president of the AAF's AdFed Suncoast chapter and a guest lecturer at Ringling College of Art and Design. As the AAF-Fourth District’s Public Service Chair, he helped launch a statewide Alzheimer’s disease awareness campaign.