First and foremost, I'm a storyteller. Whether the story is being told through a thoughtful and elegant brand design, a compelling advertising campaign, or a single feature story, I think of my work in this way.
I’ve worked with large clients and small ones. Some are familiar brand names: Subaru, AT&T, Uniroyal, Johns Hopkins. Others are known to a much smaller following, but my work for them has been no less important. I've enjoyed building and working with teams – both in-house and outsource – and working alongside supremely talented graphic designers, photographers, art directors and editors.
It’s true what advertising agency folks say, that, “Every client is different and every program is different.” I guess that’s what keeps me coming to work every day. It doesn’t get dull. So here are some samples of my work.
I’ve written every type of short and long-form copy: Social media, SEO web copy, landing pages, white papers, eBooks, blog posts, product descriptions, email campaigns and traditional media executions, and I’m comfortable writing, reviewing and adapting content for different audiences. I’ve also demonstrated an ability to successfully translate technical product features and concepts into clear, compelling and consumer-friendly benefit copy.
Authentic stories about genuine human experiences are remembered long after marketing messages are forgotten. My work in content marketing and strategic storytelling helps hospitals, health systems, technology innovators, nonprofits and foundations make lasting and more meaningful connections with their communities. This work consists of everything from a single blog post to a big, broad multi-channel platform.
Whether boosting fundraising, engaging more effectively with physicians, or making science more understandable to the layperson, I enjoy doing the strategic storytelling that results in true community engagement.
Find more on the Consonant Custom Media website
In the words of Advertising Hall of Fame member Bernice Fitz-Gibbon, “A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.” Advertising is often called upon to do the heavy lifting – helping to build the brand, deliver the messages, direct the consumer to the appropriate web content, stimulate the next action, increase conversions, make people laugh, make them think, make them give, make them show up somewhere. I get tired just thinking about it.
Branding/Graphic Identity Programs
Designed to convey the personality and the message of the brand. With honesty, clarity and simplicity. This portfolio includes examples for clients in technology, economic development, healthcare and financial services.
Collateral & Packaging
I began my advertising agency career working with sales promotion and direct marketing experts. This experience has paid off when I’ve been called upon to develop catalogs, brochures, direct mail campaigns, packaging and other projects that help clients move more products and services.